About Us
Gro Club was created to solve a simple but overlooked problem: kids grow fast, but the things we buy for them don’t keep up.
From bicycles and baby gear to furniture, children outgrow products quickly. Parents are left buying again and again, storing unused items, or discarding things that still have value. Over time, this becomes expensive, inconvenient, and wasteful. Gro Club exists to change that — without asking families to compromise on what they buy or how they use it.
We introduced Smart Ownership to make ownership work better for families with growing kids. You buy new products like you normally would. When your child outgrows them, you have the option to upgrade to the next size or stage instead of starting from scratch. It’s a system designed around real life — flexible, practical, and built for how kids actually grow.
Sustainability at Gro Club is built into the system, not pushed onto parents. Products that still have usable life are first used by institutions. Older products are carefully harvested for parts that support our service network, and only then are products regenerated and brought back into use. This ensures that every product and component delivers maximum value over time. Simply put, nothing goes to waste.
Gro Club began with bicycles, but our vision has always been bigger. We’re building Smart Ownership across multiple categories that kids grow through — including car seats, strollers, bunk beds, and more — so families can enjoy buying what they need, knowing there’s a smarter option when it’s time to move on.
In June 2024, we evolved from a subscription-based model to Smart Ownership to better reflect this philosophy: responsible choices shouldn’t feel restrictive or expensive. They should feel natural, accessible, and better designed.
At its core, Gro Club is about making everyday parenting decisions easier — saving money, reducing clutter, and lowering waste — without guilt or sacrifice. Because sustainability doesn’t have to be complicated or costly. It just needs to make sense.
Gro Club helps families enjoy every stage of growing up, while quietly taking care of what happens next.
