About Us

Welcome to Gro Club, where we’re dedicated to making parenting smarter, more sustainable, and less stressful. As the world’s first kids’ company built with circularity in mind, we’ve reimagined how families access and use children’s products. We know that raising kids comes with unique challenges—especially managing the things they outgrow so quickly. From bicycles to furniture, children’s products often have a short lifespan, leaving parents with mounting costs and discarded items that contribute to waste.

At Gro Club, we’ve introduced a Smart Ownership model to tackle these challenges head-on. This innovative approach allows families to upgrade products as their children grow, reducing costs and environmental impact. Returned bicycles don’t go to waste—instead, they are regenerated through a thoughtful process where frames are stripped, components are repurposed for maintenance and servicing, and materials are reintroduced into the production cycle. This ensures our products contribute to a sustainable and circular system.

Discarded bicycles, often seen gathering dust in basements, symbolize the wasteful consumption patterns we’re striving to change. Gro Club’s regeneration model ensures that old materials are given new purpose, helping families meet their children’s needs while protecting the planet for future generations.

Initially, Gro Club offered a subscription model to help parents manage the challenges of growing children. On 21st June 2024, we introduced the Smart Ownership model to provide a more sustainable and value-driven approach. This evolution reflects our commitment to meeting the changing needs of families while promoting responsible consumption.

We’re committed to more than just sustainability. At Gro Club, we understand that convenience matters, too. That’s why we offer free doorstep delivery, maintenance, and warranty coverage for 18 months—because we know parenting is already a full-time job.

While bicycles are just the beginning, our vision extends far beyond. We’re working to bring the Smart Ownership model to other categories like car seats, bunk beds, and strollers. By creating flexible, sustainable solutions for growing kids, Gro Club helps parents embrace a lifestyle that’s good for their wallets, their children, and the environment.

We believe that small changes can lead to big impacts. By choosing Gro Club, you’re not just making a purchase—you’re joining a community of families committed to reducing waste, saving money, and building a better future for the next generation.