Welcome to Gro Club, a place where we're making life easier for parents and more fun for kids! We understand that kids grow fast, and constantly buying new bicycles that they quickly outgrow can be costly and wasteful. That's why we've created a new way for your child to always have the right-sized bicycle without the need to constantly buy new ones.

With Gro Club, every time you subscribe, you get a brand new bicycle. And when your child outgrows their bicycle, you simply return it and we provide a brand new, larger one. The returned bicycles aren't wasted either. They go through a process of regeneration where the frame is reused to create a brand new bicycle.

This way, you're not only ensuring your child always has a bicycle that's the right size, but you're also doing your bit for the planet by reducing waste and promoting reuse.